At just 24 years old, Natanael Cano is proving that you can take a traditional genre, flip it on its head, and rake in millions while doing it. As the pioneer of corridos tumbados (a mix of traditional Mexican corridos and modern trap beats), Natanael’s net worth in 2025 is estimated at $7 million, depending on who’s doing the math.
But let’s not just talk numbers—let’s dive into how a kid from Hermosillo turned his guitar into a global brand and changed the face of Latin music.
The Beginning: From Hermosillo to Hits
Born on March 27, 2001, in Hermosillo, Sonora, Mexico, Natanael Cano didn’t wait around for fame to knock. By age 13, he was teaching himself guitar, channeling the sound of icons like Ariel Camacho. While most teens were worried about math homework, Natanael was uploading videos on social media, crafting a sound that fused regional Mexican music with trap and hip-hop influences.
Breakthrough: When “Soy El Diablo” Went Viral
Natanael’s big break came when his track “Soy El Diablo” caught the attention of none other than Bad Bunny, leading to a remix that exploded on the global stage. This wasn’t just a hit—it was a genre-defining moment. Suddenly, corridos tumbados weren’t just a niche sound; they were a movement.
Bad Bunny wasn’t just a collaborator; he was a megaphone that introduced Natanael’s music to a worldwide audience. With millions of streams rolling in, Natanael was no longer just a regional star—he was a Latin music icon in the making.his growing popularity and financial success. His discography includes albums like “Corridos Tumbados,” “Soy El Nata,” and “A Mis 20,” each showcasing his evolution as an artist and his ability to blend genres seamlessly.
Discography: Albums That Define a Generation
Natanael’s work ethic is as relentless as his beats. Here’s a look at some of his most popular projects:
- “Corridos Tumbados”: The album that started it all and gave a name to the genre.
- “Soy El Nata”: A project that solidified his style with tracks that mix street stories and swagger.
- “A Mis 20”: An introspective album reflecting on his journey as a young artist.
- Collaborations: From teaming up with Steve Aoki on “Nataaoki” to viral hits like “Amor Tumbado”, Natanael’s ability to blend genres keeps him ahead of the game.
These albums aren’t just collections of songs—they’re cultural moments, blending romantic themes, hard-hitting lyrics, and addictive melodies.
Net Worth Breakdown: Where’s the Money Coming From?
Natanael’s estimated net worth of $7 million is no accident. Here’s how he makes his cash:
- Streaming Revenue:
- With 4.6 billion views on YouTube and millions of streams on Spotify, Natanael’s music generates significant income. His YouTube channel alone reportedly earns $117K monthly—not bad for a platform he joined in 2020.
- Live Performances:
- Concerts across Mexico, the U.S., and beyond pack venues with fans eager to experience his high-energy performances.
- Brand Deals and Merchandise:
- From clothing lines to partnerships, Natanael leverages his brand for additional income.
- Collaborations:
- High-profile partnerships with artists like Bad Bunny and Steve Aoki elevate his visibility and earnings.
Personal Life and Influence
Despite his rapid rise to fame, Cano maintains a relatively private personal life. He is known for his dedication to his craft and his desire to innovate within the music industry. His influence extends beyond music, as he has become a cultural icon for many young fans who resonate with his fusion of traditional and modern musical elements.
Future Prospects
At just 23 years old, Natanael Cano’s career is poised for continued growth. With plans for new music releases, potential collaborations, and expanding his presence in international markets, his net worth and influence are expected to rise in the coming years.
What Sets Natanael Apart: The Genre Genius
Natanael didn’t just step into a genre—he invented one. Corridos tumbados mix storytelling traditions with modern beats, creating a sound that’s equal parts nostalgic and cutting-edge. It’s this innovation that makes him a standout in the crowded music industry.
FAQs About Natanael Cano
1. What is Natanael Cano’s net worth?
As of 2025, his net worth is approximately $7 million, though some sources estimate higher, factoring in revenue streams.
2. What are Natanael Cano’s most popular songs?
Tracks like “Soy El Diablo,” “Amor Tumbado,” “Arriba,” and “El Drip” have millions of streams and define his genre.
3. How does Natanael Cano make money?
His income comes from music streams, live performances, brand deals, and collaborations.
4. What genre does Natanael Cano perform?
He’s the pioneer of corridos tumbados, a fusion of Mexican corridos and trap music.
5. Is Natanael Cano active on social media?
Absolutely. With millions of followers on Instagram and YouTube, he’s as much a digital influencer as a musician.
The Legacy: What’s Next for Natanael Cano?
At just 24 years old, Natanael isn’t slowing down. With plans for more collaborations, international tours, and potential ventures into acting or production, his influence is only growing. As his career evolves, so will his net worth—$7 million might just be the starting point.
Final Take: Natanael Cano’s Revolution in Music
Natanael Cano isn’t just a musician—he’s a cultural force. His ability to fuse old-school corridos with modern trap beats has redefined Latin music and set a new standard for what’s possible in the industry. Whether he’s performing live, dropping chart-topping tracks, or racking up billions of views online, Natanael proves that innovation pays off—in both artistic legacy and financial rewards.
Now, who’s ready for his next banger?
