Joey Stax isn’t just a name; it’s a brand, a movement, and a story of redemption. From his humble beginnings to becoming a fitness entrepreneur with an estimated net worth of $5–8 million in 2025, Joey’s journey is nothing short of extraordinary.
But how did he go from a rough past to owning multiple thriving businesses? Let’s dive into the life, career, and finances of the man who turned his struggles into a success story.
From the Ground Up: Joey Stax’s Origins
Born Joseph Dedo on May 15, 1986, in San Antonio, Texas, Joey’s early years were far from glamorous. Growing up in challenging circumstances, he faced adversity head-on. After spending time in prison, Joey vowed to turn his life around. His tool? Fitness.
Fitness didn’t just build his body—it rebuilt his life. It gave him purpose, discipline, and eventually, a platform to inspire millions.
Building the Brand: Stax Army and Stax Supps
Today, Joey Stax is the proud CEO of two powerhouse brands: Stax Army, a fitness apparel line, and Stax Supps, a supplement company. These ventures form the backbone of his financial empire.
Stax Army: Dressing the Fitness Revolution
Joey’s apparel line, Stax Army, is more than just stylish gym wear. It’s a lifestyle brand, offering everything from performance T-shirts to duffel bags, priced between $20 and $60. The brand’s emphasis on quality and functionality has earned it a loyal following, especially among his fans, affectionately called the “Stax Army.”
Stax Supps: Fueling Fitness Goals
Launched with a focus on transparency and results, Stax Supps offers a range of products, including pre-workouts, protein powders, and recovery supplements. Priced between $50 and $150, these products cater to serious fitness enthusiasts looking for premium-quality supplements.
The Numbers Game: Joey Stax’s Net Worth
Joey’s estimated net worth of $5–8 million stems from a combination of revenue streams. Here’s how he makes his millions:
- Product Sales: Stax Supps and Stax Army contribute approximately 50% of his income.
- Sponsorships and Endorsements: Deals with fitness brands make up about 30% of his earnings.
- Social Media Revenue: With over 1.1 million Instagram followers and nearly 90K YouTube subscribers, Joey earns $50,000+ annually from ads, affiliate marketing, and sponsored posts.
- Public Appearances: Fitness expos and workshops bring in the remaining 5%.
Social Media: The Key to Stax’s Success
If there’s one thing Joey understands, it’s the power of social media. His content ranges from intense workout tutorials to candid family moments, creating a well-rounded and relatable persona.
By the Numbers:
- Instagram: Over 1.1 million followers.
- YouTube: Nearly 90K subscribers, with 260+ videos amassing over 10 million views.
- TikTok: 23K followers and counting.
Joey’s authenticity and “no excuses” mantra resonate with fans, making him a trusted figure in the fitness world.
Life Beyond the Gym
Despite his busy schedule, Joey prioritizes his family. He’s a devoted father to two children, including his son, Elijah, often sharing their bond on social media. His ability to balance business, fitness, and family is a testament to his dedication.
Overcoming Challenges: From Setbacks to Success
Joey’s journey hasn’t been without obstacles. From his troubled past to navigating controversies in the public eye, he’s faced challenges that could have broken lesser men. Instead, Joey used these experiences as fuel, proving that resilience is the ultimate muscle.
Turning Adversity into Strength
Whether it’s battling social media scrutiny or expanding his business empire, Joey’s ability to adapt and grow has been central to his success.
The Stax Philosophy: “No Excuses, No Breaks”
Joey’s motto isn’t just a tagline; it’s a way of life. He believes in pushing boundaries, staying disciplined, and never letting excuses hold him back. This philosophy has shaped not only his fitness journey but also his approach to business.
What Sets Joey Stax Apart?
In a crowded fitness industry, standing out is no easy feat. So, what makes Joey Stax different?
- Authenticity: Joey’s openness about his struggles makes him relatable and inspiring.
- Diversification: Unlike influencers who rely solely on social media, Joey has built a diversified income portfolio through his brands.
- Connection: His personal engagement with fans, through Q&As and live sessions, fosters a loyal community.
Future Plans: Expanding the Stax Empire
Joey has big plans for the future, including:
- Expanding his supplement line with new product categories.
- Launching virtual fitness programs to reach a global audience.
- Collaborating with other fitness influencers to broaden his brand’s appeal.
FAQs About Joey Stax
1. What is Joey Stax’s net worth in 2025?
Joey’s net worth is estimated between $5–8 million, thanks to his fitness brands and social media influence.
2. How does Joey Stax earn his money?
Primarily through product sales, sponsorships, and social media revenue.
3. What is Joey’s fitness philosophy?
“No Excuses, No Breaks”—a mindset of relentless discipline and self-improvement.
4. Is Joey Stax married?
Yes, Joey is married and a proud father of two.
The Final Set
Joey Stax’s journey is proof that it’s not about where you start but how you finish. From adversity to affluence, he’s built a legacy that goes beyond muscles and money. It’s about inspiring others to overcome their challenges, chase their dreams, and never settle for less.
So, the next time you hear someone say, “No excuses, no breaks,” think of Joey Stax—a man who lives by those words and continues to set the bar higher for himself and his followers.
